2019/03/04

HKI Introducing a New Brand Image

 

Taipei / March 4, 2019 – Since launching in Taiwan in 2011, HKI has been sharing its global experience and resources, while growing locally and offering suites of commercial and residential products and services that help people live better lives, connect to their friends and family, find communities and grow businesses. Today, we’re updating our company branding and introducing a new company logo, which further distinguishes the founder and management team’s determination to grow locally with their global vision.

HKI Chairman Mr. Michael Song said, “Even though I grew up abroad, I love Taiwan, because here I feel “at home”, apart from the cultural conflicts and the sense of nonexistence I experienced abroad. Many years ago, I was determined to relocate HKI to Taiwan continuing my family’s business philosophy, and together we will make Taiwan a better place. The new HKI brand image highlights our confidence, determination and interest to localize further our investments. It applies to major investment and management strategies in any industry by our corporation, and it also represents HKI’s founding core values and vision of future trends.”

HKI’s new design swaps the English initials with its Chinese name along with a more modern rainbow accent for a brighter, more minimalist design.